Entering Referral Question
Referrals allow you to collect useful information about the efficiency of your advertising media.
Using the Referrals tab of the store settings, you can place at your HSPstore a question like "How did you know about us?" and enlist your advertising media (TV, Internet, etc.). The question will be displayed at the Place Order page at the HSPstore. As your customers will provide responses, you can collect useful statistics.
The Referrals screen displays the following:
- Referral Question. The question your customers are asked.
- Referrals. Variants of answers. Note that you can enable and disable each answer. Only enabled (i.e., shown in store) answers are enlisted here.
To adjust referral question:
- Click the Edit button located at the Referral Question bar.
- Enter a new question into the Referral Question field. If you do not want to use referrals in the store, just leave this field clear.
- Click the Update button.
To adjust referral answers:
- Click the Edit button located at the Referrals bar.
- The list of referral answers displays the following:
- ID. Numerical identifier of an answer assigned to it in Parallels Business Automation - Standard database.
- Title. An answer text.
- Enabled. Whether an answer enabled or disabled:
- an answer is shown in the store so customers can select it.
- an answer is hidden, i.e., not shown in the store, but stored in Parallels Business Automation - Standard database.
To use controls:
- Select an answer you want to manage by checking the box next to its title.
- Click on one of the buttons:
Enable. Show an answer in the store.
Disable. Hide an answer, do not show it i store, but keep it in the Parallels Business Automation - Standard database.
Move Up. Move n answer up the list within the drop-down menu in the store where all variants of answers are shown.
Move Down. Move n answer down the list within the drop-down menu in the store where all variants of answers are shown.
Delete. Delete an answer from Parallels Business Automation - Standard database.
To add an answer:
- Click the New Referral button.
- Enter the answer into the Title field.
- To use this answer in store, check the Enabled box. To hide an answer, clear the Enabled box.
- Click the Save button.
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